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  • Lee Applbaum

    The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in...

  • Matt Hofherr

    The Mistake: I sent an email when I should have used the phone. About 15 years ago, I was running an agency with offices in New York, L.A. and San...

  • Kara DiPietro

    The Mistake: I was having anxiety about this, thinking, “How do I pick one mistake?” So much of your time spent as a leader in a business is through...

  • Scott Porter

    The Mistake:  Early on, I thought networking should happen overnight, and I didn’t really understand that those relationships take time. And time is...

  • Paula Singer

    The Mistake: Your biggest mistake is always an interesting question because people make mistakes all the time, and that’s the way you learn. A...