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  • Drew Westervelt

    The Mistake: One of the mistakes I’ve made was not being a leader. Instead of making my own decisions, I was looking at what other brands in the...

  • Thomas Keech

    The Mistake: I failed to recognize how critical it is to share problems through person-to-person contact. Years ago I was a legal aid attorney...

  • Seth Goldman

    The Mistake: For Honest Tea the mistake was pretty clearly our decision to become a part owner of a bottling plant. We’d been building the Honest...

  • Rob Andelman

    The Mistake: Agreeing to fulfill a massive order that ultimately wore down our employees and alienated many of our existing customers. In 2010 we had...

  • Sam Lennon

    The Mistake: The first thing that comes to mind isn’t a singular mistake, but kind of a faulty approach to doing and managing business. I’ve always...

  • Michael Fox

    The Mistake: Defining success in the wrong terms. After reviewing a 32-year career, I’ve realized we all make a lot of mistakes. One mistake early in...

  • Amy Bess

    The Mistake: I failed to realize early on in my career how important it is to work hard to develop and nurture your contacts, and really build a...

  • Ernie Garcia

    The Mistake: Before launching Carvana, I founded a startup several years ago called Looterang. This was the heyday of deal sites like Groupon and...