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  • Michael McDevitt

    The Mistake: The mistake that’s most memorable to me is waiting too long to reach out and have conversations with our customers. Before you ever...

  • Kimberly Baker

    The Mistake: The mistake I made involved who to seek professional guidance from. Early in my career I was working for AT&T. As a young woman in...

  • Jeff Sinelli

    The Mistake: Anytime you start franchises, you’ll have your share of slick businessmen approaching you waving a lot of money. [In our case,] the...

  • Spike Gjerde

    The Mistake: I’m a chef, and this mistake goes back to our first restaurant where I misjudged what my customers might want. The first restaurant that...

  • Kimbal Musk

    The Mistake: I convinced myself that my business couldn’t scale. Back in the 90s, I was working in the internet business with my brother. I wasn’t...

  • Susan Cook

    The Mistake: One of the biggest mistakes I made was leaving a company based upon one manager. Anybody who is in business long enough will come across...

  • Koel Thomae

    The Mistake: Rob and I were complete strangers going into business together. We never wrote a business plan, we never really talked about strategy....

  • Drew Westervelt

    The Mistake: One of the mistakes I’ve made was not being a leader. Instead of making my own decisions, I was looking at what other brands in the...

  • Thomas Keech

    The Mistake: I failed to recognize how critical it is to share problems through person-to-person contact. Years ago I was a legal aid attorney...